As Goodman pointed out in Chapter 7 of The 7 Essentials of Graphic Design, it is important to other designs before we critique our own. I’ll admit, it feels a little less awkward critiquing a design of someone I don’t know, so bear with me as I critique my own classmate, and later on, myself.
For her fun and personal card, my classmate Shannon chose to go with a vertical format, which I think was a wise choice because it is different and clearly fits with the figure she uses. I honestly have no critiques with the front of this card. I really like the font she uses because it represents her own personal style and correlates nicely with the image–which I really want to learn how to do in Illustrator! I think the spacing is nicely done as well, along with the contrast of the white background and the popping colors of the figure’s outfit.
The back of her personal card connects well with the front of the card with its pink and orange colors, but I think she can do more with the spacing. She needs to move her name up and make it bigger–maybe center it on the back of the card–and then make sure the alignment of the contact information is more secure. Otherwise, I think this is a fun business card with not a whole lot of changes to be made.
Next is Shannon’s business card, which I find to be very similar to her personal card, which is not a bad thing at all. However, I do think it is a little too simple. The text “let me pencil you in” is cute, but I think there should be more to the front of the card. I would suggest moving the text either to the top or bottom corner of the card and then insert an image above or below it. Possibly a logo? This would create more of an identity and allow more spacing to come into the picture.
The back of Shannon’s business card appears more to look like the front with the gold dots. I would suggest moving some objects around and maybe doing something similar with the dots and add it to the front as well. I really like the spacing here though. Everything seems to be in symmetry and the typography is the same as the front of the card, which shows consistency and continuity. Overall, I think Shannon’s simplistic and sophisticated ideas appear very well in her cards and my critique of them has helped me prepare to critique my own. You can find Shannon’s business card thoughts on her blog http://siteseeingwithshannon.wordpress.com/2014/10/12/business-cards/.
The images above are my personal cards. I chose the background because it correlates well with my theme for the semester, jogging through Furman. The image to the left is the front of my card and has a few elements I’d like to change. First, my name needs to be in alignment with my email address and phone number to emphasize structure and organization. Next, I’d like to change the color of my name to the turquoise color of my email address, and switch the latter to black because it will put the focus more on my name and not my email. I think aside from the alignment, my spacing is good because I did not want too much going on near the running feet, and the bottom right corner seemed fitting for my three lines of information. The use of the turquoise color is the color used in the theme of my blog format, which I used to connect my card to my blog.
Switching over now to the back of my personal card, I think the layout could use some work. For example, I’d like to eliminate the black area around my logo (J & B with K) and move the logo down next to my blog url to promote the blog together. The black is sort of this used-up space that serves no purpose at the moment. Otherwise, I don’t want to add more or take away anything else because I think the grey tones with the running feet at the top is enough and I want to keep it simple. But I am always up for suggestions and am currently in the process of altering it.
My business card (front and back) are the cards I need to spend most on reshaping. First off, I am not a huge fan of the pattern in the background so I don’t exactly know why I chose it. Secondly, I think the color of the typography should be more reflective of my personality (so something like blue or purple) because this golden brown color is not really me. Next, I will have to make my name bigger and move around my information below it so that it is not as spaced out from each other. I would also like to change the font of the information below my name so my name stands out more.
Moving on to the back of the card, I think I could make a new logo similar to the one I made for the back of my personal business card and replace that with the “don’t be a stranger” quote, which I am currently questioning why I added that in the first place. I think it is a little too informal for a business card, even despite what business you are in. Once again, I’d like to change the font and colors of the typography, as well as tweak the spacing around as well. The contrast of both sides is poor and I want to focus on that the most as I engage in changing around my cards more.
Critiquing others’ work is difficult, but critiquing your own is even harder. I know I have a lot of work to do with my cards, but overall, I am happy with the start I made and think both my personal and business cards have the potential to easily work with and make better.